This was a jingle from a popular kid show when I was growing up. I've always had a knack for seeing how things, people, places, and ideas are different and unique. A great personal brand helps people understand how you're distinct--not how you're better!
Your unique messaging should come from knowing who you are and owning the value you bring.
But too often, we default to following industry norms, using clichés, and not asserting our uniqueness (whether knowingly or unknowingly).
Makes sense. As children, most of us were not taught that being different was advantageous. We were taught to blend in, not make waves, and only to be bold when we were certain others would approve.
"So now, as business owner, I'm supposed to fly my "freak flag" and tell the entire world how I'm different from my competition!?"
Yes, and there's more.
You want to find out how your unique experiences, attitudes, stories, and values will CONNECT with your ideal audience. Connection is the whole point of messaging.
You must create a customized frame in which you show up to serve, inform, inspire, or entertain your ideal audience.
I call this a rooted brand because it's rooted in all that is you! This type of "brand persona" is less work to maintain.
You begin to see that being successful doesn't mean you have to change who you are.
A rooted brand will set you free!
Let's set that brand free (even if you feel like an ostrich)
As a personal brand coach, I specialize in messaging and offer:
A complete brand discovery session to uncover your brand "persona"
A brand audit to reinvent your brand
A content strategy that suits your brand
Magnetic Mind Method coaching to help with blocks and bumps along the way to uncovering your message
The creative structure to guide your goals
My goal is to help you reach the right people while staying true to yourself.
Join me and let's create (or recreate) a sustainable personal brand for you!